Nutritional Bar Market Expected to Behold a CAGR of 4.9% through 2020-2027
Market Overview:
Nutritional bars are the best substitute of proper meal for individuals
who require quick energy. Nutrition bar contains most of the carbohydrates such
as fructose, sucrose, dextrose and others in appropriate ratios. The commonly
known nutritional bars include protein bars, meal-replacement bars, snacks
bars, whole food bars, and others. Moreover, in order to enhance the taste of
the bars, manufacturers add various flavors to the product including
chocolates, fruits, peanut butter, savory, spices and others. The high
nutritional value of the product is driving the nutritional
bars market.
Market Forecast:
Nutritional bars are handful collection of low sugar, high protein, high
level of omega-3 and less additives. Increasing population of health conscious
individuals is propelling the market growth of nutritional bars. Moreover, the
trend of consuming nutritional bars as snacks between the meals is gaining
popularity among all age groups which is driving the market of nutritional
bars.
Increasing number of working population followed by hectic lifestyle of
consumers is adding fuel to the growth of the nutritional bars market. However,
there are large number of product substitutes available in the market which may
have a negative impact on the market growth of nutritional bars. Nevertheless,
all these factors are projected to contribute to the estimated CAGR of 4.9% of
nutritional bars market during the forecast period 2017-2023.
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Downstream Analysis:
Nutritional bars market is segmented on the basis of type such as
protein bars, meal-replacement bars, snacks bars, whole food bars, and others.
Among all, protein bars is dominating the market followed by meal replacement
bars. Protein bars are rich in protein content which is driving the growth of
this segment.
On the basis of flavors, nutritional bars are segmented such as
chocolates, fruits, peanut butter, savory, spices and others. Chocolate flavor
is dominating the market followed by peanut butter. However, fruits segments is
expected to have a steady growth over the forecast period.
Based on the distribution channel, nutritional bars are segmented such
as store based and non-store based. However, nutritional bars are mainly sold
through grocery wholesalers, retail stores and food service providers.
Competitive Analysis:
The major players in the nutritional bars market
- Atkins Nutritionals, Inc. (U.S.)
- Clif Bar & Company. (U.S.)
- General Mills Inc. (U.S.)
- Kellogg Co. (U.S.)
- Kashi Company (U.S.)
- Quaker Oats Company (U.S.)
- Mars Incorporated (U.S.)
Regional Analysis:
The global food bar market is segmented into North America, Europe, Asia
Pacific and rest of the world (RoW). Asia Pacific is dominating the market for
nutritional bars and is expected to be the fastest growing market over the
forecast period. In Asia Pacific, India and China are the major contributors to
the nutritional bars market. Increasing health awareness among the growing
population is driving the growth of nutritional bars in this market.
In North America, the U.S. holds the major share of nutritional bars
market. Moreover, busy work life is driving the nutritional bars market in the
European market. Additionally, continuous innovations will positively impact
the market in rest of the world.
Market Segmentation:
Nutritional bars market is segmented on the basis of type, flavor,
distribution channel and region.
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Various Industry Verticals and wherever required we will be considering Covid19
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