Market Dynamics to Escalate Demand for Specialty Frozen Bakery Market Throughout 2027

 

Market Introduction

The global market for specialty frozen bakery has witnessed continued demand during the last few years and is projected to reach USD 3,434 million by 2022 with CAGR of 4.45% in terms of value and it is projected to reach 209,530 tons with CAGR of 3.46% in terms of volume. Rise in number of high end bakery shops have created a fast growing segment catering to modern discerning consumer demanding best in class patisserie goods, and varied products from across the world which is supporting specialty frozen bakery market. Rest of World is grow at higher rate followed by North America, due to increasing popularity of frozen sweet baked goods and pizza crust from last few years.

Market Forecast

 

Bread rolls/artisan loaves and sweet baked goods/ morning goods together holds more than 90% of market share in 2016 (both in terms of value and volume) as maximum specialty frozen bakery products available in the market are comes under these two categories. North America holds major market share in sweet baked goods in 2016 and it will grow at the CAGR of 3.85% (in terms of volume) during the forecast period. Home maker will witness growth rate during the forecast period (in terms of value) due to increasing demand of various types of specialty frozen bakery products across the globe.  Europe captures major market share in Home maker customer segment in 2016 as significant amount of specialty frozen bakery in Europe is used for home makers especially in countries like Italy and Germany.

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 By Distribution Channel analysis-

Change in lifestyle and adoption of various frozen bread rolls/ artisan loaves and sweet bakery goods in regular diet encouraging specialty frozen bakery products consumption. Improvement in distribution channels for specialty frozen bakery products is influencing the sales of frozen bakery products in Europe and North America region.  Globally, QSR and foodservice holds more than 45% of market share in 2016 as maximum variety of specialty frozen bakery products available in QSR and foodservices compare to others. Convenience / independent retail will witness higher growth rate during the forecast period due to increasing number of small vendors in specialty frozen bakery market.

In terms of value, North America and Europe together holds major market share in 2016 as QSR are quite popular for specialty frozen baker products in North America and Europe. Rest of the World which includes Turkey, Saudi Arabia, Brazil and South Africa will witness maximum growth rate followed by North America during the forecast period.

Competitive Analysis-

The major key players in Global Specialty Frozen Bakery market are

• Aryzta AG (Switzerland)
• Flowers Foods, Inc. (U.S.)
• Rich Products (U.S.)
• Lantmannen Unibake (Denmark)
• Grupo Bimbo SAB de CV (Mexico)
• Vandemoortele Bakery (France)
• Europastry Sa (Spain)
• Harry-Brot GmbH (Germany)
• Mantinga, UAB (Lithuania)
• Il Germoglio Food Spa (Italy)

Key players are more focusing on acquisition to expand their business across the globe. Acquisition has become the major strategy for key players from last few years. Expansion and new product launch are two main factors which are contributing around significantly as major part of strategy share indicates as it helping company to increase their production capacity in order to fulfil increasing demand for various specialty froze bakery products.

Regional Analysis

Europe holds major market share in specialty frozen bakery market however in upcoming years North America will capture majority of market share due to increasing consumption of sweet baked goods in North America. Rest of World will witness higher growth rate followed by North America during the forecast period as popularity of specialty frozen bakery products is increasing in countries like Turkey, Brazil and South Africa. North America and Europe together holds more than 60% of market share for industrial customer type segment in 2016 as maximum key players are expanding their business in North America and Europe. Rest of the World which includes Turkey, Saudi Arabia, Brazil and South Africa will witness maximum growth rate in industrial customer type followed by North America during the forecast period.

Market Segmentation-

Global Specialty Frozen Bakery market is segmented by type which includes Bread rolls & artisan loaves, Sweet baked goods & morning goods, Pizza Crust, savoury and others

Global Specialty Frozen Bakery market is segmented by customer type which includes Home maker, Industrial and Others

 

Global Specialty Frozen Bakery market is segmented by distribution channel which includes QSR (Quick Service Restaurants), Foodservice, Large Retail, Convenience / independent retail and others

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