Healthy Smoothies Market Estimated to Exhibit 10.2% CAGR through 2027
Market Overview
A healthy smoothie is prepared by blending raw seeds, fruits
or vegetables to get a thick beverage suitable for consumption. Healthy
smoothies serves as a good natural detoxifier, owing to high antioxidants
content. Healthy smoothie is rich in vitamins, fibers, and other nutrients which
makes it a consumer preference over carbonated and other beverages. Healthy
smoothies are extremely high in nutrients, easy to prepare, and can be
refrigerated for later consumption. Commercially available healthy smoothies in
the market have key ingredients as flax, chia seeds, papaya extract, and
spinach.
Competitive Analysis
The major players in the Healthy Smoothies Market
·
Bolthouse Farms, Inc. (U.S.)
·
Barfresh Food Group (U.S.)
·
Innocent Drinks (U.K.)
·
Smoothie King (U.S.)
·
MTY Food Group (Canada)
·
Crussh Juice Bars (Australia)
·
Freshens (U.S.)
Market Forecast
Healthy smoothies are prepared from fruits, vegetables and seeds which
are rich in vitamins, nutrients and other minerals. Fruits like banana are a
rich source of potassium and promotes cardiovasular health and maintains normal
blood pressue levels. Furthermore, ginger has a good anti-inflmmatory property
which makes it suitable for consumers with body inflamation disorders. Flax and
chia seeds are rich in fiber and Omega-3 fatty acids which promote good heart
health. Owing to these health benefits, the demand for healthy smoothies is
rapidly increasing. Increasing urbanization, owing to high demand for healthy
drinks is majorly driving the growth of the global healthy
smoothies market.
Additionally, all these factors are projected to contribute to the
estimated CAGR of 10.2% of healthy smoothies market during the forecast period
2017-2023.
Downstream Analysis
Healthy smoothies is segmented on the
basis of type, which includes, fresh and processed healthy smoothies. The
processed healthy smoothies is dominating the market in this segment. The
demand for processed healthy smoothies is expected to grow substantially owing
higher shelf life over the forecasted period. However, freshly prepared healthy
smoothies with no added preservatives is experiencing a high demand from
consumers and is expected to grow during the forecasted period.
On the basis of functional ingredients,
the healthy smoothies is segmented into seeds, fruits, vegetables and others.
Among all the functional ingredients, fruits and vegetables is dominating the
market because of easy availability of fruits and vegetables. However, the
demand for seeds based healthy drinks is expected to experience a high demand
owing to a wide range of health benefits like managing cholesterol and blood
pressure along with the prevention of hypertension.
Furthermore, on the basis of
ingredient form, the market is segmented into powder, liquid syrups and others.
In this segment, liquid syrups is dominating the market owing consumer
preference for pre-prepared drinks.
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Regional Analysis
The global healthy smoothies market is segmented into North America,
Europe, Asia Pacific, and rest of the world (RoW). In the global healthy
smoothies market, the U.S. is dominating all the regions followed by Asia
Pacific. The U.S. holds a major share of healthy smoothie’s products
consumption owing to hectic lifestyle and increasing health consciousness in
the population.
Moreover, increasing health
consciousness and busy life style has shifted the consumers for convenient food
in countries like India and China, a healthy growth is expected in the healthy
smoothies market in Asia Pacific region. Additionally, high focus on organic
smoothies and high-fiber healthy smoothies with added health benefits than
conventional smoothies is likely to uplift the market for healthy smoothies at
the global level.
Market Segmentation
Healthy Smoothies Market is segmented on the basis of type, functional
ingredients, ingredient form and region.
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Various Industry Verticals and wherever required we will be considering Covid19
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