Paper Towels Market Analysis, Growth by Top Companies, Trends by Application, Forecast – 2027
Market Overview
Global Paper Towels Market is expected
to surpass its 2019 value of USD 8.95 Billion and is projected to register a
CAGR of 5.3% over the review period from 2020 to 2026.
Market Dynamics
The demand for paper towels is growing
as customers become more conscious of proper hygiene practices. As the number
of cases of infectious diseases has increased, there has been a rise in hygiene
awareness in both residential and commercial and institutional settings around
the world. Paper towels are a better option than plastics and fabrics because
they are more convenient to use. Paper towels are biodegradable as well. Their
popularity, however, can only be seen in North American and European countries.
Rapid urbanization, increasing disposable incomes, an improved standard of
living, and customer propensity to follow western cultures are some of the main
factors expected to propel the Paper Towels Market forward during the forecast era.
The global market for paper towels has
skyrocketed as a result of the COVID-19 outbreak. People were forced to stay at
home and work remotely as a result of global lockdowns, resulting in panic
buying and stockpiling of paper towels, especially in North America and Europe.
As a result of the lack of raw materials as well as the lockdown restrictions
and transportation issues, the production of paper towels was hampered. To meet
the rising demand for paper towels, paper towel manufacturers in the United
States and several European countries are operating manufacturing facilities 24
hours a day, seven days a week, in multiple shifts.
Market
Segmentation
The market has been divided into two
types of products: rolled and folded. Due to the widespread use of rolled paper
towels in the residential, industrial, and institutional sectors, the rolled
segment had the largest market share in 2019. This trend is expected to
continue throughout the forecast period. In kitchens and bathrooms, rolled
paper towels are used. As compared to folded paper towels, they are more
functional in commercial and institutional settings. Individually folded or
multifold paper towels are suitable for use. The demand for rolled paper towels
is currently dominated, and this trend is expected to continue over the
forecast period.
The sector has been divided into two
categories based on end-use: residential and industrial & institutional. In
2019, the commercial and institutional segment dominated the global business paper towel market, and this trend is expected to
continue during the forecast period. The segment is expected to remain dominant
throughout the analysis period due to the widespread use of paper towels in the
HoReCa, educational institutions, and recreational spaces. During the analysis
era, paper towels are also likely to see significant use in the home.
The industry has been divided into
store-based and non-store-based distribution channels. In 2019, the store-based
segment dominated the paper towel industry, and this trend is expected to
continue over the forecast period. Supermarkets and hypermarkets, convenience
stores, and other stores make up the store-based segment. Within the overall
store-based distribution channel segment, the supermarkets & hypermarkets
sub-segment dominates. Furthermore, the dominance of store-based distribution networks
has resulted from the the number of integrated store-based channels for the
selling and purchasing of paper towels, such as supermarkets and hypermarkets,
convenience stores, and other local stores. During the review era, however,
e-commerce sales of paper towels are expected to increase.
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Regional Overview
Because of the high customer demand
for paper towels, North America led the paper towel market in 2019.
Furthermore, the involvement of some of the most important players in the paper
towel industry in the United States has made North America one of the most
important markets for paper towels. The unexpected increase in demand for paper
towels as a result of the COVID-19 outbreak would almost certainly raise paper
towel sales in the area to some degree.
During the forecast period, the
Asia-Pacific market is expected to expand significantly. Paper towel
manufacturers in the area are likely to benefit from an increase in consumer
buying power and a preference for western cultures, especially in emerging
economies.
Competitive
Dashboard
The notable players are American
Specialties, Inc. (US), Kimberly-Clark Corp. (US), The Procter & Gamble
Company (Japan), Georgia-Pacific LLC (Taiwan), Kruger Inc. (US), Seventh
Generation Inc. (US), The Kroger Co. (US), Mercury Paper, Inc. (US), WEPA
Hygieneprodukte GmbH (Germany), Cascades Inc. (Canada).
NOTE: Our Team of Researchers are
Studying Covid19 and its Impact on Various Industry Verticals and wherever
required we will be considering Covid19 Footprints for Better Analysis of
Market and Industries. Cordially get in Touch for More Details.
Contact us:
Market Research Future (part of Wantstats Research
and Media Private Limited),
99 Hudson Street,5Th Floor, New York, New York
10013, United States of America
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