Shampoo Industry Comprehensive Review, Business Overview, Challenges, Opportunities, Trends Forecast to 2028
Market
Highlights
The shampoo market is growing worldwide
due to growing awareness of hair hygiene and increasing purchasing power. A
variety of shampoos have been introduced by manufacturers with different
characteristics and forms to cater to various hair-related concerns. This is
expected to drive the demand for shampoo across the world.
The global shampoo market has been
segmented by type, function, distribution channel, and region.
Based on type, the global shampoo market has been segmented into dry shampoo, cosmetic shampoo, children’s
shampoo, medicated shampoo, and others. The cosmetic shampoo segment is
projected to be the largest during the forecast period. Cosmetic shampoos are
easily and widely available and are also less expensive than other types of
shampoos. Cosmetics shampoos are available in a variety of forms, colors, and
fragrances. The segment is also expected to register the highest growth rate
during the review period owing to the growth of the cosmetics industry
worldwide.
The global shampoo industry has been segregated, by function, into anti-dandruff, volumizing, daily-use, dry and
damaged hair, anti-hair fall, and others. The anti-hair fall segment is projected to gain the largest share, in
terms of revenue, of the global shampoo market. Increasing pollution and hectic
lifestyles have led to the rising prevalence of hair fall, which is boosting
the demand for anti-hair fall products. However, the anti-dandruff segment is
expected to be fastest-growing during the forecast period as harsh climatic
conditions in most areas of the world and changing dietary habits of consumers
have led to an increase in dandruff-related concerns.
By distribution channel, the global
shampoo market has been segmented into store-based and non-store-based. The
store-based segment has further been classified as supermarkets and
hypermarkets, convenience stores, and others. The store-based segment is
projected to account for the larger market share due to the widespread
availability of shampoos in supermarkets and hypermarkets. Moreover, there is a
higher preference for store-based channels among consumers as they provide a
one-stop shopping experience. However, the non-store-based segment is projected
to register the highest CAGR due to the increasing adoption of e-commerce in
the personal care retail industry.
Regional
Analysis
The global bear shampoo market has been segmented, on the basis of region, into
North America, Europe, Asia-Pacific, and the rest of the world.
Asia-Pacific is expected to dominate
the global shampoo market as growing consumer awareness about personal care and hygiene is
leading to increased expenditure on personal care products.
The market in North America is
expected to be the fastest-growing due to the rising prevalence of hair-related
concerns.
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Key
Players
Some of the key players in the global
shampoo market are Unilever PLC (UK), Henkel AG & Company, KGaA (Germany),
The Procter & Gamble Company (US), Church & Dwight Co., Inc. (US),
Kimberly-Clark Corporation (US), Kao Corporation (Japan), Beiersdorf AG
(Germany), Shiseido Company, Limited (Japan), L'Oréal S.A. (France), and
Johnson & Johnson Services, Inc (US)
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