Whiskey Market growth, Application, Innovations, Geography and Global Forecast 2027
Whiskey – The Most Loved Molten Liquid
Whiskey is without a doubt one of the most loved alcoholic beverage out
there. It is sort of omnipresent all across the globe. Be it a party, special
occasion or even sadness people always turn towards this golden liquid to
unwind themselves. Without it any celebration is incomplete and the demand for
this drink is always high whatever the season is. Since the time it was
discovered, this alcoholic drink has struck a chord with the general masses and
the craze around it is not going to subside anytime soon. This is one of the
major reasons why the global whiskey market is on an uphill journey.
Scientifically, whiskey can be described as a kind of distilled
alcoholic beverage that is prepared from fermented grain mash. For the creation
of this premium drink a number of grains like wheat, corn, barley and rye are
used. The choice of grain depends on the variety that one is looking for.
Whiskey is called as a ‘luxury drink’ because it is aged in wooden casks that
are normally made of charred white oak.
This drink has an eternal quality to it and due to this special characteristic,
it will never go out of business.
Market Scenario
Looking at the current trend of throwing parties for every big or small
occasion, one thing is for sure and that is that the global whiskey
market growth has a pretty bright and prosperous future ahead. During the
forecast period of 2017-2027, the market is expected to generate a revenue of
around USD 8 billion. Whereas, in terms of CAGR the market will tread forward
at the rate of 5%.
The success and development of this market is a result of the cumulative
efforts of a number of growth factors. One of the major ones happens to be the
upsurge in the demand for premium whiskey. People all over the world want
access to some of the best whiskey brands in the world and this fact is working
wonder for the market.
Another aspect that positively impacts this market is the growing
popularity of this drink amongst all age groups. Once individuals cross the
legal age to start consuming alcoholic beverages, their taste buds takes them
over to whiskey owing to unique flavor and texture. Thus, ultimately the market
gets benefitted by it.
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Market Segmentation
The worldwide whiskey market has been divided into five equal portions.
They can be listed as processes, sources, geographies, types and origin.
On the basis of processes, the market is bifurcated into column still
distillation and pot still distillation.
When it comes to sources, the industry is trifurcated into blended, malt
and grain.
Geographically, the market spans across various regions of the world
like North America, Europe, Asia Pacific and Rest of the World.
On account of types, the industry is separated into scotch, bourbon/rye
and cask finish.
Lastly, based on origin this market is fragmented into Japanese, U.S.,
Canadian and Irish.
Industry Trends
The global whiskey market is ruled by several growth trends that put in
their share of effort to drive the market’s success. Some of the major ones are
listed as below:
- Hike
in promotional activities for the market.
- Upsurge
in the demand for American and Irish whiskey.
Market Players & Growth Strategies
Some of the most renowned and longstanding players of this market can be
listed as Pernod Ricard, Heaven Hill Distillers, Constellation Brands, Beam
Suntory and Bacardi. The major strategies used by these brands to stay ahead of
the competition are acquisition and strategic expansion.
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