Electric Toothbrush Market Share Estimated To Experience A Hike In Growth By 2027
Market Highlights
The Global Electric Toothbrush
Market is Estimated to be valued at USD 5,852.2 Million by 2024 and is
expected to register a CAGR of 7.46% during the forecast
period. An electric toothbrush is an automatic toothbrush that
operates with an electric motor in the handle which vibrates the head of the
brush. It is more convenient than a manual toothbrush. They are available in
two types rechargeable and battery-operated. Rechargeable electric toothbrushes
are equipped with a rechargeable in-built battery which can be plugged into a
wall socket while battery-operated toothbrushes require the battery to be
replaced at regular intervals.
Europe was the largest market for
electric toothbrushes in 2018 and the regional market is
expected to maintain its dominance during the review period. North America held
a significant market share and was the second-largest market for electric
toothbrushes in 2018. The market in the US is projected to exhibit
a growth rate of 7.42% during the forecast period to be the
largest country-level market. However, the Asia-Pacific market is projected to
register the highest CAGR during the forecast period. Growing product awareness
followed by increasing per capita disposable incomes is the major factor
driving the growth of the market in the region.
Rising awareness among people
regarding the importance of oral hygiene is leading to the adoption of proper
oral care routines, which is boosting the growth of the global electric
toothbrush market. Moreover, the integration of advanced technologies and
product innovations acts as key driving factors for the growth of the market.
Strategic collaborations between electric toothbrush manufacturers and dental
care specialists are projected to positively affect market growth.
Segmental Analysis
The global electric
toothbrush market share has been segmented on the basis of product type,
end user, and region.
By product type, the market has been
divided into rechargeable and battery. The
rechargeable type segment accounted for the larger market share in 2018.
These toothbrushes work on an oscillating-rotating technology with
3-dimensional brushing actions, which is driving the growth of the segment.
Rechargeable electric toothbrushes offer additional features over
battery-powered and regular manual toothbrushes and the segment is expected to
register the higher CAGR during the forecast period.
Based on end user, the global
electric toothbrush market has been classified as adults and children.
The adults segment accounted for the larger market share in 2018.
Changing lifestyle and untimely eating patterns reduce the effectiveness of
manual toothbrushes, which is fuelling the adoption of electric toothbrushes
among adults. The segment is also projected to exhibit the
higher CAGR during the forecast period.
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Market Players
Market Research Future
recognizes Koninklijke Philips N.V.
(Netherlands), The Procter & Gamble Company (US), Panasonic Corporation
(Japan), OMRON Corporation (Japan), Colgate-Palmolive Company (US), Foreo AB
(Sweden), Pursonic, LLC (US), Smilex (US), Kolibree SAS (France), Conair
Corporation (US), Lion Corporation (Japan), and Wellness Oral Care (US) as
the key players in the global electric toothbrush
market.
Regional Analysis
Geographically, the global
electric toothbrush market has been segmented into North
America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
As per MRFR analysis, Europe dominated the market, accounting for the largest
share of the market in 2018. However, the market in Asia-Pacific is
expected to register the highest CAGR of 8.12% during the
assessment period. The North American market accounted for the
second-largest market share in 2018. The market in North America is
estimated to reach USD 2,212.5 million by the end of 2024, with the
US being the leading market.
Key Findings of the Study:
- The Global
Electric Toothbrush Market is projected to reach USD 5,852.2
million by 2024 at a 46% CAGR during the review
period of 2019 to 2024.
- Europe
accounted for the largest market share in 2018, with Germany
being the major contributor to the growth of the regional market.
- The
rechargeable segment is projected to dominate the global electric
toothbrush market, by product type, during the forecast
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Studying Covid19 and its Impact on Various Industry Verticals and wherever
required we will be considering Covid19 Footprints for Better Analysis of
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Contact us:
Market Research Future (part of Wantstats Research
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