Dresses industry Growth 2020-2027 Research Innovations, Drivers and Trends
Market Overview
Prom dresses are made from different type of
material that includes 100% polyester, spandex, cotton and many more. Prom
Dresses have becoming popular among consumers in North America especially in
countries like U.S. and Canada. Prom dresses made from chiffon fabric has
become the most popular product among teenage consumers. Many key manufacturers
are expanding their product portfolio with varieties of style and design to
attract consumers with different taste and preferences. Changing lifestyle and
increasing awareness about latest fashion trends among consumers is boosting
the sales of prom dresses since last few years.
Market Forecast
Globally the prom dresses
industry is estimated to escalate at a higher growth rate which is
supported by increasing demand of evening dress including prom dresses designed
by fashion designers. Rising popularity of prom dresses especially due to
endorsement by celebrities is driving the market growth. Availability of
different product type and improved distribution channel is playing the key
role for prom dresses market growth.
All these factors contribute to the calculated CAGR of 3.8% of prom
dresses market during 2017-2023.
Downstream analysis
All conventional prom dresses are made from high
quality fabric that most notably include chiffon, satin, worsted, organza which
are becoming popular among consumers. Prom dresses made from 100% polyester
have higher number of style and design available in the market. The
growing popularity of prom dresses teenagers is influencing the sales of prom
dresses since last few years. Key players are introducing the prom dress
collection which are designed by famous fashion designers to expand their
product portfolio across globe. Increasing awareness among consumers about
latest fashion trends is encouraging the manufacturers to invest more in prom
dresses market.
Competitive analysis
The major key players in Prom Dresses market are:
- Jovani (U.S.)
- Sherri Hill
Inc. (U.S.)
- Rosa Clara
(Spain)
- Primavera
Couture (U.S.)
- Faviana (U.S.)
- Adrianna Papell (U.S.)
- Pisarro Nights (U.S)
Regional Analysis
The global prom dresses market is segmented into
North America, Europe, and Asia Pacific along with rest of the world (RoW).
North America region is estimated to dominate the market followed by Europe.
U.S. and Canada are major prom dresses producers in the North American region.
U.S. dominates the market in this region due to increasing demand of evening
and party dresses since last few years. Increasing awareness about latest
fashion trends and huge consumer base is driving the prom dresses market in the
Europe region especially in developed countries like U.K. and France.
Adaptation of western fashion and growing economic condition in the Asia
Pacific region is playing a key role to boost the market growth.
Market Segmentation
Global Prom Dresses market is segmented by
material, type, fabric and distribution channel and region.
Prom dresses product has been segmented on the basis of material which includes
100% polyester, spandex/polyester, polyester/cotton and others.
Prom dresses has been segmented on the basis of type which includes beaded,
yarn dyed, appliqued, knitted and others.
Prom dresses product has been segmented on the basis of fabric which includes
chiffon, satin, worsted, organza and others.
Prom dresses product has been segmented on the basis of distribution channel
which includes store based and non-store based
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