RTD Spirits industry Economic Conditions, Acquisitions, Developments and Forecast by 2027
Market Overview:
RTD spirit is the dilution of hard
liquor with fruit flavors and other drinks and packed for direct consumption.
Cocktail has gained much popularity among the consumers which has influenced
the manufacturers to come up with innovative RTD spirits in the market. Various
flavorings are added to make the liquor flavored. In some cases, sugar or honey
is also added to the alcohol to enhance its flavor. RTD spirits majorly have a
base of vodka, tequila, whiskey, rum and others.
Market Forecast:
Alcoholic spirits are popularly
consumed by the youth generations which is a significant driver of the RTD
spirits market. Changing lifestyle and adoption of the modern trends has
influenced the high sale of RTD spirits in the alcoholic beverages market.
Increase in disposable income is having a positive impact on this market. Rising
demands for fortified and refreshing flavored alcoholic beverages is
anticipated to further have a positive effect in this market across the globe.
Consumption of RTD spirits is gaining
its popularity as mass consumers prefer to experiment with refreshing and new
flavors in their drinks. Higher demand for flavored liquors from female
population of urban countries has also influenced the increased share of RTD
spirits. All these factors are projected to contribute to the estimated CAGR of 3.1% of RTD spirit market during the forecast period, 2017-2023.
Downstream analysis:
By type, RTD spirits
industry is segmented into whiskey, rum,
vodka, tequila, gin, and others. Among all, vodka is found to hold major share
based on high consumer preference. However, whiskey and rum are anticipated to
have steady growth over the forecast period.
Based on the packaging material, RTD
spirits market is segmented into glass, metal, and others. Among them, glass
segment is projected to dominate the market and have substantial growth over
the forecast period.
By distribution channel, RTD spirits
market is segmented into on-trade and off-trade distribution channel. Among
them, off-trade distribution channel is dominating the market and is witnessed
to continue its dominance over the estimated period. However, on-trade
distribution channel segment is also seen to grow eventually.
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Competitive analysis:
The major players in the RTD spirit
market
- Diageo Plc.
(U.K.)
- Asahi
Breweries, Ltd. (Japan)
- Suntory
Holdings Limited (Japan)
- Bacardi
Limited (Bermuda)
- Pernod Ricard
SA (France)
- Halewood
International Limited (U.K)
- The
Brown-Forman Corporation (U.S.)
Regional Analysis:
The global RTD spirit market is segmented
into North America, Europe, Asia Pacific and rest of the world (RoW). Europe is
dominating the market followed by North America. U.K., Germany, Spain, and the
Netherlands are major contributors to the growth of RTD spirit market in this
region. Growing demand for premium alcoholic beverages in the U.S. is driving
the growth of RTD spirits in North America.
Asia Pacific is witnessed to grow
substantially owing to increasing disposable income and high inclination of
youth population towards alcoholic beverages. Innovative product launch by the
key manufacturers in the market will grow the RTD spirits market in the rest of
the world.
NOTE: Our Team of Researchers are
Studying Covid19 and its Impact on Various Industry Verticals and wherever
required we will be considering Covid19 Footprints for Better Analysis of
Market and Industries. Cordially get in Touch for More Details.
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