Fortified Cereal Market Revenue SWOT analysis and Key Business Strategies, Demand & Forecast – 2027

 

The shifting dietary and eating patterns globally due to the changes in lifestyle are expected to create an increased demand for fortified cereals. The market is set to accomplish an escalated CAGR in the forecast period. The consumption of cereals does not ensure the achievement micronutrient sufficiency without fortification; thus, the consumption of fortified cereals has been on the rise.

The mounting nutritional deficiencies have led to the elevated growth of the fortified cereal market globally. Moreover, the growing health consciousness among individuals around the world is expected to lead to substantial development in the coming period. The alteration in consumer purchasing decisions towards healthier breakfast options as breakfast is considered the most important meal of the day is expected to create favorable demand for the fortified cereal market revenue in the approaching years.

Segmental Analysis

The segmental analysis of the fortified cereal market has been segmented on the basis of cereal type, nutrition type, distribution channel, and region. Based on the type of cereals, the fortified cereal market has been segmented into corn, rice, barley, wheat, oat, and others. Based on the nutrition type, the Fortified cereal market is segmented into vitamin and mineral. Additionally, the Mineral segment is sub-segmented into folic acid, zinc, copper, iron, DHA, and others. Moreover, the vitamin segment is further sub-segmented into Vitamin C, Vitamin A, Vitamin D, and others. The segmentation of the fortified cereal market on the basis of distribution channel comprises of non-store based and store based. The store-based distribution channel has been additionally segmented into convenience stores, supermarkets & hypermarkets, specialist retailers and others. The regions included in the fortified cereal market are North America, Europe, Asia Pacific, and the rest of the world.

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Detailed Regional Analysis     

The regional assessment of the fortified cereal market is segmented into North America, Europe, Asia Pacific, and the rest of the world. Among these regions, the European region is projected to maintain its control throughout the forecast period. The growth of the region is accredited to the growing awareness of the healthy food habits and escalating disposable income levels of the consumers. Moreover, several new and pioneering cereal products are being launched by the important manufacturers in the European nations which is estimated to increase the sales in the fortified cereal market in the forthcoming period. The North America region is likely to be responsible for an advantageous market share during the forecast period. Though, the Asia Pacific region is projected to observe an increased growth rate in the fortified cereal market during the forecast period.

Competitive Analysis

The change in the product portfolio encourages the elasticity of demand in the market. The budget factors in the expenditures of the competitors in the market are becoming more varied. The working environment in the market is guiding towards productive growth in the market. Additionally, the rising business requirements in the market are generating a promising backdrop for change. The factors for transformation are inspiring the advance of the market. A reinvigorated progress stride is detected in the market due to the beneficial effect applied both within and outside the market by noteworthy driving factors. Also, the capabilities of the market are bolstered by the reconditioned characteristics of the assets present in the market. The dedication to handling the hindrances in the market by the players has noticeably improved of late. Besides, the step-up in the economic environment is projected to lift progress of the market.

The significant companies outlined in the fortified cereal market globally are General Mills Inc. (U.S.), Kellogg Company (U.S.), Abbott Nutrition Limited (U.S.), Nestle S.A. (Switzerland), Freedom Foods Group Limited (Australia), Food For Life, Inc. (U.S.) and Grape Nuts, Inc. (U.S.) to name a few.

Industry Updates:

Feb 2019 Kellogg Co., has identified the first half of 2019 will remain an “investment phase” with a focus on creating further enhancement in organic net sales development and consumption. They expect to create a growth-oriented portfolio with a set of revitalized brands, both challenger brands and power brands, a robust innovation pipeline and more driven capabilities for today’s marketplace. Kellogg will also continue to build out RXBAR further enhancing the fortified cereal range.

Jan 2019 General Mills, Inc. is expanding its Fiber One ready-to-eat cereal portfolio with the launch of Fiber One Strawberries and Vanilla Clusters. The new cereal is made with vanilla clusters, steel cut oats, and strawberries. The nutritional content of the cereal is fortified by the addition of real strawberries and vanilla clusters, and provides a new fiber-rich option in the cereal range.

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