RTD Beverages Market Share, Development Trends Forecast, Regional Overview 2027
Market Highlights
RTD protein beverages are ready-to-drink beverages with high protein
content. Proteins are essential part of the human diet for which RTD protein
beverages are also consumed as dietary supplements. It also speeds up the
metabolism and aids in boosting energy in the human body. These proteins are
sourced from milk, whey, soy, or other ingredients which are high in protein
content.
Based on source, the global RTD protein beverages market has been
segmented into milk, whey, soy, and others. The whey segment accounted for the
maximum market share in 2017 and is projected to have a substantial growth
during the forecast period. Whey protein is the preferred source for RTD
protein beverages owing to its high nutritional qualities, bland flavor, ease
of digestibility, and unique functionality in beverage systems. However, soy
segment is also expected to be the fastest growing segment owing to growing
demand for alternatives to dairy proteins and increasing number of lactose
intolerant consumers.
The global RTD
beverages market share has been segregated, by packaging type, into
bottles, cans, cartons, and others. The bottles segment is expected to dominate
the global RTD protein beverages market during the assessment period. Moreover,
the bottles segment is expected to grow at the highest CAGR during the forecast
period owing to its on-the-go convenience. The cans segment is also projected
to grow at a substantial rate during the review period.
The global market for RTD protein beverages has also been classified, by
distribution channel, as store-based and non-store based; with store based
segment being subdivided to supermarkets & hypermarkets, convenience stores,
and others. The store-based segment is expected to dominate the market wherein
supermarkets & hypermarkets are expected to hold a prominent share.
However, the convenience stores segment is expected to register the highest
CAGR during the forecast period. Convenience stores are witnessed including
wide range of RTD beverages in their shelves which will primarily drive the
growth of convenience stores in the coming years.
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Regional Analysis
On the basis of region, the global RTD protein beverages market has been
segmented by North America, Europe, Asia-Pacific, and RoW. North America is
expected to dominate the global RTD protein beverages market owing to increased
health conscious population. Moreover, the increasing number of gym-goers is
driving the growth of RTD protein beverages in this region. Europe is also
estimated to hold a prominent share in the global RTD protein beverages market
with growing demand for functional beverages among the consumers in this
region.
The RTD protein beverages market in Asia-Pacific is expected to grow
rapidly due to the increasing adoption of healthy diets by the rising
health-conscious population. Emerging markets such as China and India are
projected to contribute to the growth of the regional RTD protein beverages
market. Manufacturers are investing heavily in these markets with new product
launches which is expected to surge the growth of the market during the
forecast period.
Key Players
Some of the key players in the global RTD protein beverages market are
Abbott Nutrition (US), Kellogg Co. (US), The Coca-Cola Company (US), PepsiCo
Inc. (US), Orgain, Inc. (US), CytoSport Inc. (US), Organic Valley (US),
Bolthouse Farms, Inc. (US), Iconic Protein (US), Stonyfield Farm, Inc. (US)
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