Probiotic Drinks Market Share, Segments, Key Factors Analysis and Forecast by 2027
Market Overview
Probiotic drinks contain living
microorganisms, which, when taken in adequate amounts, have a beneficial effect
on the body. Probiotic drinks are better alternative to conventional fermented
beverages owing to health benefits associated with their consumption. These
drinks are widely used in improving gut health. Probiotics has now become a
part of functional foods and beverages which will help to improve overall body
metabolism.
Market Forecast
The global probiotic drinks market is
anticipated to be driven by the increasing health awareness among the
consumers. Also, the advancement in product development coupled with the
technological improvements is considered to be the significant reasons for the
increasing growth of probiotic drinks market during the forecast period.
Additionally, increase in wellness sector awareness has enhanced the market
growth trajectory of the sector to an elevated level.
Furthermore, product promotions
through various channels have added fuel to this segment. However, product
intolerance is seen to possess high risk and is considered to be a major
challenge to this market. Nevertheless, all these factors are projected to
contribute to the estimated CAGR of 7.5% of probiotic drinks market during the
forecast period 2017-2023.
Downstream analysis
Probiotic drinks are segmented on the
basis of type, which includes dairy based, fruit based and others. Among all,
the dairy based probiotic drink holds the major market share owing to wide
acceptance and adoptability.
On the basis of microbial species, the
probiotic
drinks market share is segmented into grade bacteria, yeast and others.
Among both, bacterial segment is dominating the market. Lactobacillus strain is
mostly used in probiotic drinks.
On the basis of packaging, the
probiotic drinks market is segmented into glass, plastics, metals, paper &
paperboards, and others. Among all the packaging material, plastic material is
dominating the market because of its toughness and ease in transportation.
On the basis of the distribution
channel, the market is segmented into the store-based and non-store based
distribution channel. However, the store-based distribution channel is
dominating the market based on the one-stop shopping experience.
Competitive analysis
The major players in probiotic drinks
market
- Bright Dairy
& Food Co., Ltd. (China)
- Bio-K Plus
International Inc. (Canada)
- Amul
Industries Pvt Ltd. (India)
- Nestle S.A.
(Switzerland)
- DANONE, SA
(Spain)
- Grupo Lala,
S.A.B. de C.V. (Mexico)
- KeVita, Inc. (U.S.)
Regional Analysis
The global probiotic drinks market is
segmented into North America, Europe, Asia Pacific, and rest of the world
(RoW). Asia Pacific is dominating the global probiotic drinks market. The
foremost reason for this growth is changing lifestyle and improved disposable
income in this region. Additionally, increased consumption of probiotic drinks
associated with gut health support in developing counties like India, Brazil
and China is expected to uplift the global probiotic drinks market over the
review period.
Furthermore, increasing health concerns
in European countries due to poor eating habits has surged in the demand for
healthy drinks in this region. Additionally, demand for probiotic drinks is
increasing significantly owing to health benefits associated with consumption
of probiotic fortified drinks such as juices, yogurt and supplements.
Market Segmentation
Probiotic drinks market is segmented
on the basis of type, microbial species, packaging, distribution channel, and
region.
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Studying Covid19 and its Impact on Various Industry Verticals and wherever
required we will be considering Covid19 Footprints for Better Analysis of
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