Herbal Mascara Market Share, Development by Outlook, Growth and Opportunities by 2027
Market Overview
Rising sale of herbal & organic mascara is driven majorly by its
increasing applications across the beauty and fashion sectors. The market of
herbal mascara is also driven by consumers readily adopting the vegan
lifestyle. Conventional mascara contains toxic chemicals that affects the
vision due to which consumers have a high inclination towards cosmetics
manufactured using natural ingredients. Developing fashion awareness and
self-consciousness among the female population in developed regions have led to
increased demand for herbal & organic mascara globally. Additionally,
increasing disposable income has also influenced the positive growth of this
market. The production of herbal & organic mascara is high in North America
and is projected to increase at a positive growth rate in various countries of
Asia-Pacific and Europe over the forecast period.
Market Forecast
The global herbal
& organic mascara market share is expected to grow at a higher growth
rate supported by the rising fashion sense among the population. Increasing demand
for luxury cosmetics from the fashion sector has also increased the share for
herbal and mascara in the global market. Developing economic conditions of
various regions is fueling up the market demand for herbal & organic
mascara on the global level.
All these factors contribute to the calculated CAGR of 4.3% of herbal &
organic mascara market during 2017-2023.
Downstream analysis
The demand for curling herbal & organic mascara is growing at a
significant rate, whereas, volumizing herbal & organic mascara holds a
share of a lion in the market. This is backed up by the high consumer’s
preference towards mascara, which looks natural and gives the eye a subtle
appearance. With the increase in the demand for easy to apply mascara the
liquid form of herbal & organic mascara is expected to increase during the
forecast period.
Supporting the chemical-free as well as natural cosmetics, herbal & organic
certified mascara is holds a major share in this market. Moreover, the sale of
herbal & organic mascara through specialty stores accounts for a
significant share amongst the various other distribution channels.
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Competitive analysis
The major key players in the herbal & organic mascara market are
- Ecco Bella (U.S.)
- Ulta Beauty, Inc. (U.S.)
- Lotus Herbals Limited (India)
- Odylique (U.K.)
- Au Naturale, Llc (U.S.)
- RMS Beauty (U.S.)
- Josie Maran Cosmetics (U.S.)
Herbal & organic
mascara manufacturers across various regions are following the strategy of
adding innovations to their products to expand their business. Owing to this,
the key players are investing highly in R & D sector to improve their
existing products line and to launch unique products. This is one of the major
factors that propel the demand for herbal & organic mascara as a key eye
cosmetic product. In the Europe, France is amongst the dominating countries
holding a major share in herbal & organic mascara market and exports the
product to various other countries, which include the U.S., China, Singapore,
the U.K., Germany, and others.
Regional Analysis
The global herbal & organic mascara market is segmented into North
America, Europe, Asia Pacific, and rest of the world (ROW). North America holds
a major market share followed by Asia Pacific. High demand for herbal &
organic mascara from the developed countries of these regions is contributing
to the positive growth of the herbal & organic mascara market. China, Hong
Kong, the U.K., Singapore, and Germany are the major importers of herbal and
organic mascara. Economic growth and developed trading channels are driving the
growth of herbal & organic mascara market in these countries.
Market Segmentation
Global herbal & organic mascara market is segmented by type, form,
certification, distribution channel, and region
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are Studying Covid19 and its Impact on Various Industry Verticals and wherever
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