Makeup Remover Market Size, Share, Growth, Product Type, Industry Trends & Forecast to 2027

 

Growing Demand from Urban Female Consumers to Enable APAC’s Dominance in Makeup Remover Market

The global makeup remover market is expected to exhibit a strong 5.37% CAGR over the forecast period from 2019 to 2024, according to the latest research report from Market Research Future (MRFR). The global makeup remover market is expected to reach a valuation of USD 2.48 billion by 2024, according to MRFR.

The global makeup remover market is mainly driven by the growing consumption of makeup products by the world’s female population. Makeup products are considered as essential to the modern woman, who needs to maintain an attractive appearance in order to make the best of the opportunities on offer to her. However, makeup products also need to be removed at the end of the day, as they can cause skin allergies, rashes, and other such problems if kept on for too long. This has driven an equally impressive rise in the demand for makeup remover products for ensuring effective removal of makeup products at the end of the day. Ensuring efficient makeup removal is just as important as putting makeup on, leading to steady growth of the makeup remover market size.

The growing demand for organic makeup remover products is likely to be a key feature of the global makeup remover market over the forecast period. Organic makeup remover products are said to be healthier for the skin, as they don’t cause allergies or rashes. Makeup remover products need to be just as healthy and soft on the skin as makeup products themselves. This precondition has driven the demand for organic makeup remover products in the global market. Another strong trend in the makeup remover market is likely to be the increasing demand for plant-based makeup remover products. As opposed to conventional chemical-based makeup removal products, plant-based products are healthier for the skin and are also better for the environment, as they are biodegradable. This is likely to be a key trend in the global makeup remover market over the forecast period.

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Competitive Analysis:

Leading players in the global makeup remover market include Revlon Inc., Beiersdorf AG, Kimberly-Clark Corporation, LVMH Moet Hennessy, Avon Products Inc., The Estee Lauder Companies Inc., Unilever, The Procter & Gamble Company, Shiseido Company Ltd., Johnson & Johnson, and L’Oreal SA. Leading players in the global makeup remover market are likely to focus on the development of environmentally sustainable makeup removal products that can biodegrade easily, without causing any harm to the environment. The development of organic makeup remover products is also likely to be a key trend for leading players in the makeup remover industry.

Segmentation:

The global makeup remover market is segmented on the basis of type, category, distribution channel, and region.

By type, the global makeup remover market is segmented into liquid, foam, gel, and others.

By category, the global makeup remover market is segmented into organic and conventional. The conventional segment holds the largest share in the global makeup remover market at present, due to the widespread popularity of conventional makeup remover products. However, organic makeup remover products are likely to grow at the highest rate over the forecast period due to the increasing demand for organic products from all over the world.

By distribution channel, the global makeup remover market is segmented into store-based and non-store-based. The store-based segment is further subcategorized as supermarkets and hypermarkets, specialty stores, and convenience stores. The non-store-based segment is likely to be increasingly important for the global makeup remover market over the forecast period, as online shopping portals are becoming increasingly relevant for urban female consumers, who can easily shop online from their mobile phones or computers.

Regional Analysis:

Asia Pacific is the largest regional segment of the global makeup remover market. The high female population in the region and the increasing urbanization in the region are the major drivers for the Asia Pacific makeup remover market. The increasing access to international brands, through both online channels and conventional stores, in Asia Pacific is also likely to be a key trend driving the makeup remover market in the region.

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