Herbal Mascara Market Size, Growth, Opportunities, Outlook and Forecast to 2027
Market Overview
Rising sale of herbal & organic
mascara is driven majorly by its increasing applications across the beauty and
fashion sectors. The market of herbal mascara is also driven by consumers
readily adopting the vegan lifestyle. Conventional mascara contains toxic
chemicals that affects the vision due to which consumers have a high
inclination towards cosmetics manufactured using natural ingredients.
Developing fashion awareness and self-consciousness among the female population
in developed regions have led to increased demand for herbal & organic
mascara globally. Additionally, increasing disposable income has also
influenced the positive growth of this market. The production of herbal &
organic mascara is high in North America and is projected to increase at a
positive growth rate in various countries of Asia-Pacific and Europe over the
forecast period.
Market Forecast
The global herbal
& organic mascara market size is expected to grow at a higher growth
rate supported by the rising fashion sense among the population. Increasing demand
for luxury cosmetics from the fashion sector has also increased the share for
herbal and mascara in the global market. Developing economic conditions of
various regions is fueling up the market demand for herbal & organic
mascara on the global level.
All these factors contribute to the
calculated CAGR of 4.3% of herbal & organic mascara market
during 2017-2023.
Downstream analysis
The demand for curling herbal &
organic mascara is growing at a significant rate, whereas, volumizing herbal
& organic mascara holds a share of a lion in the market. This is backed up
by the high consumer’s preference towards mascara, which looks natural and
gives the eye a subtle appearance. With the increase in the demand for easy to
apply mascara the liquid form of herbal & organic mascara is expected to
increase during the forecast period.
Supporting the chemical-free as well as natural cosmetics, herbal & organic
certified mascara is holds a major share in this market. Moreover, the sale of
herbal & organic mascara through specialty stores accounts for a
significant share amongst the various other distribution channels.
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Competitive analysis
The major key players in the herbal
& organic mascara market are
- Ecco Bella
(U.S.)
- Ulta Beauty,
Inc. (U.S.)
- Lotus Herbals
Limited (India)
- Odylique
(U.K.)
- Au Naturale,
Llc (U.S.)
- RMS Beauty
(U.S.)
- Josie Maran
Cosmetics (U.S.)
Herbal & organic mascara manufacturers across
various regions are following the strategy of adding innovations to their products
to expand their business. Owing to this, the key players are investing highly
in R & D sector to improve their existing products line and to launch
unique products. This is one of the major factors that propel the demand for
herbal & organic mascara as a key eye cosmetic product. In the Europe,
France is amongst the dominating countries holding a major share in herbal
& organic mascara market and exports the product to various other
countries, which include the U.S., China, Singapore, the U.K., Germany, and
others.
Regional Analysis
The global herbal & organic
mascara market is segmented into North America, Europe, Asia Pacific, and rest
of the world (ROW). North America holds a major market share followed by Asia
Pacific. High demand for herbal & organic mascara from the developed
countries of these regions is contributing to the positive growth of the herbal
& organic mascara market. China, Hong Kong, the U.K., Singapore, and
Germany are the major importers of herbal and organic mascara. Economic growth
and developed trading channels are driving the growth of herbal & organic
mascara market in these countries.
Market Segmentation
Global herbal & organic mascara
market is segmented by type, form, certification, distribution channel, and
region
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Researchers are Studying Covid19 and its Impact on Various Industry Verticals
and wherever required we will be considering Covid19 Footprints for Better
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