Alcopop industry Applications and Status and Prospect, Forecast 2020 to 2027
Market Overview
Alcopops are flavored malt beverages, which are sweet and carbonated
drinks with low alcohol content. Globally, alcopops with a beer and vodka base
are in huge demand which is driving the introduction of new products under is
category. Majority of alcopops are sold in the form of cans, bottles and
pouches. Growing acceptance of alcopops among youth in developed countries,
especially in the U.S. and U.K., is supporting the market growth. Increased
shelf space for single serving alcoholic beverages in store based distribution
channels has boosted the sales of alcopops.
Competitive Analysis
The Major Key
Players in Alcopop Market are:
- Diageo (U.K.)
- Brown-Forman (U.S.)
- Bacardi (Bermuda)
- Bass Brewery (U.K.)
- Miller Brewing Company
(U.S.)
- Anheuser-Busch (Belgium)
- Beam Suntory (U.S.)
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Market Forecast
Globally the
Alcopop market is estimated to escalate at a higher growth rate which is
supported by increasing demand of flavored alcoholic beverages with low alcohol
content. Rising consumption of malt beverages with fruit juice flavors
especially citrus, strawberry and apple is supporting the market growth.
Introduction of new flavors and availability of variety of products type is
playing the key role for alcopop market growth.
All these factors
contribute to the calculated CAGR of
6.3% of alcopop market during
2017-2023.
Downstream Analysis
Alcopop is popular
among youth and majorly consumed as a replacement of beer now a days. Wide
availability, low prices and advertisement have triggered the consumers to buy
more alcopops compare to normal malt beverages. Some alcopops are promoted as
energy drinks by key players which has increased the demand of alcopops among
energy drink consumers. Underage drinking of alcopops may cause health issues
and due to this reason alcopops market is facing challenges from government
authorities. To overcome this problems key manufacturers are focusing on
R&D activities to invent healthy combination of alcoholic beverages, fruit
juice and sweeteners.
Regional Analysis
The Global Alcopop
industry is segmented into North America, Europe, and Asia Pacific along
with rest of the world (RoW). North America region is estimated to dominate the
market followed by Europe. U.S. and Canada are major alcopop producers in the
North America region. U.S. dominates the market in this region due to
increasing demand of beer and vodka based alcopop. Increasing popularity of
flavored alcoholic beverages from developed countries like U.K., Germany and
Italy is influencing the market growth in the Europe region. Changing lifestyle
and improving economic condition is supporting the market growth in Asia
Pacific region especially in India and China.
Market Segmentation:
Global Alcopop
market is segmented by product, flavor, distribution channel and region.
- Alcopop product has been
segmented on the basis of product which includes beer, whiskey, rum,
scotch-whiskey, vodka, and others.
- Alcopop product has been
segmented on the basis of flavor which includes honey, chocolate,
strawberry, marmalade, spiced, citrus, lemonade, cola and others
- Alcopop product has been
segmented on the basis of distribution channel which includes store based
and non-store based
NOTE: Our Team of Researchers
are Studying Covid19 and its Impact on Various Industry Verticals and wherever
required we will be considering Covid19 Footprints for Better Analysis of
Market and Industries. Cordially get in Touch for More Details.
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