Frozen Pizza Market Expected to Increase at a CAGR 2.5% through 2020 to 2027
Market Overview
Frozen pizza is a half-baked dish prepared by flatbread dough which is
topped with tomatoes, cheese, meat, vegetables and fruits. Frozen pizza is
usually stored at low level i.e 0 degrees for later consumption. Frozen pizza
have a longer shelf life due to its low temperature condition and preservatives
used for increasing the shelf-life. The frozen pizza comes with a wide range of
varieties and toppings, which is driving the consumers for frozen pizza over
conventional pizza.
Market Forecast
Frozen pizza is a better alternative for conventional pizza owing to
ease of preparation and similar taste like a fresh pizza. Frozen pizza is
usually stored in low temperature i.e. below 0 degrees for latter consumption.
Frozen food products including pizza’s has a high demand over the conventional
pizza’s owing to consumer awareness for frozen foods. Hectic life-style within
the working population has increased in the demand for convenient and instant
food products among the working population which is considered to be major
driving force for global frozen pizza market. Also, demand for specialty pizza
like gluten-free and dairy free pizza by the people suffering from gluten and
dairy intolerance is expected to surge the demand for frozen
pizza market.
Additionally, all these factors are projected to contribute to the
estimated CAGR of 2.5% of frozen pizza market during the forecast period
2017-2023.
Downstream Analysis
The Global frozen pizza market is segmented on the basis of the crust
type which includes, thin crust pizza, pan pizza, stuffed crust pizza and
others. Thin crust frozen pizza is dominating the market in this segment. The
demand for thin crust frozen pizza is expected to grow substantially owing
softer base which enhances the eating experience. However, pan pizza is
experiencing a high demand from consumers due over the conventional crust type
and is expected to grow during the forecast period.
On the basis of pizza toppings, the frozen pizza market is segmented in
fruits & vegetable, meat, cheese and others. Among all the toppings, fruits
and vegetables is dominating the market. However, the demand for meat and
cheese toppings in frozen pizza is expected to experience a high demand owing
to changing eating habits and tendency to try new toppings in pizza.
Furthermore, on the basis of pizza size, the market is segmented into
regular, medium and large.
In this segment, regular size is dominating the market owing to small
size and low cost.
On the basis of the distribution channel, the market is segmented into
store-based and non-store based distribution channel. However, the store-based
distribution channel is dominating the market based on one-stop shopping
experience.
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Competitive Analysis
The major players in the frozen pizza market
- McCain Foods Ltd. (Canada)
- Nestle S.A. (Switzerland)
- Oetker GmbH (Germany)
- Daiya Foods Inc. (Canada)
- Connies Pizza (U.S.)
- Atkins Nutritionals, Inc. (U.S.)
- California Pizza Kitchen, Inc.
(U.S.)
Regional Analysis
The global frozen pizza market is segmented into North America, Europe,
Asia Pacific, and rest of the world (RoW). North America is dominating in the
frozen pizza market followed by Europe. The U.S. holds a major consumption of
frozen pizza, owing to busy lifestyle in the working population, people prefer
for time saving and convenient food solution.
Moreover, increase in the working population and busy life style has
shifted the consumers for convenient and ready-to-eat solution for food in
countries like India and China, a healthy growth is expected in the frozen
pizza market in Asia Pacific region. Additionally, high focus on organic pizza
ingredients and preservative free frozen pizza with high shelf-life is likely
to uplift the market for frozen pizza at the global
level.
Market Segmentation
Frozen Pizza Market is segmented on the basis of crust type, toppings,
size, distribution channel and region.
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