Laundry Detergent Pods Market Detailed Analysis of Segment, Major Companies, Strategies, CAGR Status, Growth and Forecast 2027
Market Highlights:
The laundry detergents market is
expected to witness high growth in future, due to increasing e-commerce
platforms across the globe. Moreover, growing usage of laundry services in the
emerging economies is expected to aid the growth of laundry detergents market.
Based on product type, the global
laundry detergents market has been segmented into bars, powder, liquid, pods,
and others. The liquid segment accounted for the maximum market share in 2017
and is expected to grow at a higher rate during the forecast period due its
increasing usage in residential and commercial sectors such as hospitality
industry, laundry services, textile industry, and others. Residential sector
includes its usage in household cleaning.
Key Players:
Some of the key players in the global laundry
detergents market are Unilever (UK), The
Procter & Gamble Company (US), RSPL Group (India), Henkel AG & Company,
KGaA (Germany), Church & Dwight Co., Inc. (US), Nirma Limited (India), Lion
Corporation (Japan), Kao Corporation (Japan), and Method Products, pbc.(US).
Segment:
The global laundry
detergents market has been segregated, by distribution
channel, into store-based and non-store based. The store-based segment has been
further segregated into supermarkets and hypermarkets, convenience store, and
others. The store-based segment is expected to generate higher revenue, with
the supermarkets and hypermarkets sub-segment being the largest due to the
strong and widespread network of stores. The non-store-based segment is
expected to register the higher CAGR during the assessment period owing to
technological advancements in the e-commerce industry and growing consumer
preference for online retailing.
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Regional Analysis:
The global laundry detergents market has been
segmented on the basis of region, into North America, Europe, Asia-Pacific,
Rest of the World.
North America is expected to dominate the global
laundry detergents market owing to the rising number of e-commerce platforms is
expected to be the major driving factor for product growth, particularly among
the working-class owing to the convenience and easy accessibility. The
e-commerce platform, in the US and Canada is largely acquired by companies such
as Target, Amazon, and Walgreen. These companies offer wide range of products,
which in turn attracts more consumers. Hence, it is expected to drive the
laundry detergents market in coming years
Asia-Pacific laundry detergents market are expected
to grow at a rapid pace due to the increasing population in the countries and
consumption of laundry detergents in the regions. Europe is also expected to
project a significant market share owing to the increasing disposable income of
consumers in the countries, have led consumers opt for different products.
Furthermore, hectic schedule of consumers in the countries have led to adoption
of products which are easy and continent to use. Hence, this is expected to
drive the growth of laundry detergents market.
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