Electrolyte Mixes Market Comprehensive Review, Business Overview, Challenges, Opportunities, Trends Forecast to 2028
Market Highlights
Electrolytes such as sodium, potassium, chloride, phosphorous, and
magnesium are vital to maintaining the optimum functioning of the body as they
perform various bodily functions and are integral components of tissues and
bones. Electrolytes are lost in the form of sweat during strenuous exercise and
due to heat, disease, and other conditions. The depletion of electrolytes can
cause muscle cramps, mental confusion, lethargy, and uneven heartbeat.
However, the growth of the market may be hindered by the use of chemical
dyes, preservatives, and artificial sweeteners in electrolyte beverages, which
counter the other potentially healthy ingredients.
The global electrolyte mixes
market has been segmented on the basis of product type, distribution
channel, and region.
Based on product type, the global electrolyte mixes market has been
divided into RTD beverages, electrolyte powders, tablets and capsules, and
others.
The RTD beverages segment is expected to be the largest during the
review period. RTD beverages are easy to consume and come in various flavors.
The major beverage manufacturers PepsiCo, Inc. and The Coca-Cola Company offer
Gatorade and Powerade, respectively. Electrolyte powders are one of the most
common types of electrolyte mixes to be dissolved in water and consumed.
Certain major product examples include Energyzer from Vega Sport and Unived’s
Rrunn. In recent years, electrolyte mix tablets and capsules are becoming
increasingly popular due to their ease of consumption. Electrolyte gels and
concentrates are the innovative product segments targeted at premium buyers and
sports enthusiasts.
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On the basis of distribution channel, the market has been segmented into
store-based and non-store-based. The store-based segment is expected to be
larger due to easy product availability in convenience stores as electrolyte
mixes are over-the-counter products. However, sales through online retail
channels are expected to be higher than at brick-and-mortar stores in the
coming years due to wide product availability, competitive pricing, and buying
convenience. Hence, the non-store-based segment is expected to register the
higher growth rate during the review period due to the expanding e-commerce
industry in developing countries such as India and China.
Regional Analysis
The global electrolyte mixes market has been
regionally segmented into North America, Europe, Asia-Pacific, and the rest of
the world.
North America is
expected to be the dominant regional market due to product awareness and high
per capita disposable incomes. However, the market in Asia-Pacific is expected
to be the fastest growing during the forecast period due to the large
population size and increasing per capita disposable incomes.
Key Players
PepsiCo, Inc. (US), The Coca-Cola Company (US), Nuun (US), Skratch Labs
(US), LyteLine, LLC (US), Vega (US), Ultima Health Products, Inc. (US), Non-Acidic
Beverages LLC (US), FDC (India), and Ipro Sport Holdings (UK) are some of the
key players in the global electrolyte mixes market.
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