Alcopop Market Share, Revenue, Opportunity, Forecast and Value Chain 2027
Market Overview
Alcopops are flavored malt beverages, which are
sweet and carbonated drinks with low alcohol content. Globally, alcopops with a
beer and vodka base are in huge demand which is driving the introduction of new
products under is category. Majority of alcopops are sold in the form of cans,
bottles and pouches. Growing acceptance of alcopops among youth in developed
countries, especially in the U.S. and U.K., is supporting the market growth.
Increased shelf space for single serving alcoholic beverages in store based
distribution channels has boosted the sales of alcopops.
Competitive Analysis
The Major Key Players in Alcopop Market are:
- Diageo (U.K.)
- Brown-Forman (U.S.)
- Bacardi (Bermuda)
- Bass Brewery (U.K.)
- Miller Brewing Company (U.S.)
- Anheuser-Busch (Belgium)
- Beam Suntory (U.S.)
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Market Forecast
Globally the Alcopop market is estimated to escalate at a higher growth rate
which is supported by increasing demand of flavored alcoholic beverages with
low alcohol content. Rising consumption of malt beverages with fruit juice
flavors especially citrus, strawberry and apple is supporting the market
growth. Introduction of new flavors and availability of variety of products
type is playing the key role for alcopop market growth.
All these factors contribute to the calculated CAGR of 6.3% of alcopop
market share during 2017-2023.
Downstream Analysis
Alcopop is popular among youth and majorly consumed as a replacement of beer
now a days. Wide availability, low prices and advertisement have triggered the
consumers to buy more alcopops compare to normal malt beverages. Some alcopops
are promoted as energy drinks by key players which has increased the demand of
alcopops among energy drink consumers. Underage drinking of alcopops may cause
health issues and due to this reason alcopops market is facing challenges from
government authorities. To overcome this problems key manufacturers are
focusing on R&D activities to invent healthy combination of alcoholic
beverages, fruit juice and sweeteners.
Regional Analysis
The Global Alcopop Market is segmented into North America, Europe, and Asia
Pacific along with rest of the world (RoW). North America region is estimated
to dominate the market followed by Europe. U.S. and Canada are major alcopop
producers in the North America region. U.S. dominates the market in this region
due to increasing demand of beer and vodka based alcopop. Increasing popularity
of flavored alcoholic beverages from developed countries like U.K., Germany and
Italy is influencing the market growth in the Europe region. Changing lifestyle
and improving economic condition is supporting the market growth in Asia
Pacific region especially in India and China.
Market Segmentation:
Global Alcopop market is segmented by product,
flavor, distribution channel and region.
- Alcopop product has been segmented on the
basis of product which includes beer, whiskey, rum, scotch-whiskey, vodka,
and others.
- Alcopop product has been segmented on the
basis of flavor which includes honey, chocolate, strawberry, marmalade,
spiced, citrus, lemonade, cola and others
- Alcopop product has been segmented on the
basis of distribution channel which includes store based and non-store
based
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