Oats Market: Detailed Analysis of Segment, Growth and Forecast 2027
Market Overview
Rising sale of oats is driven majorly by its nutritional value and its
wide range of applications in nutraceuticals. Oats are rich in fiber content
and is consumed based on its cholesterol lowering properties. It is also found
to aid weight loss by helping in removal of excess fat from the body. Rising
health consciousness among the consumer’s is supporting the sale of oats on a
global level. Hectic lifestyle of the consumers is also propelling the growth
of instant oats market. Based on the healthy snacks consumption trend, the sale
of oats bar is also increasing at a higher rate. The production and the
consumption of oats is high in North America and is projected to increase at a
positive growth rate in various countries of Asia Pacific and Europe over the
given forecast period.
Market Forecast
The global oats
market share is expected to grow at a higher growth rate supported by
diverse application across various industries. Application of oats is also
gaining popularity in the personal care industries as oats are found to be
beneficial in treating acne and other skin and hair related problems.
Technological strides are resulting in improved product quality, which is also
adding fuel to the growth of this market. Increasing demand for healthy
food ingredients is influencing the growth of oats market, positively.
All these factors will contribute to the estimated CAGR of 5.3 % of Oats market
during the forecast period 2017-2023.
Downstream Analysis
On the basis of form, regular/flakes oats holds a lion’s share in the
global market based on high demand for regular oats as a potential breakfast
cereal. However, increasing demand for on-the-go healthy snacks is projected to
support the high growth of bar form of oats. Furthermore, based on the
application, bakery and confectionery based application dominates the market
owing to high demand for healthy bakery and confectionery food products.
Additionally, sale of oats through store based channels will hold a
significant share in the global market. However, technological strides and
consumers highly adopting advanced lifestyle might spur the sale through
e-commerce.
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Competitive Analysis
The Major Key Players in the Oats Market are
- The
Quaker Oats Company (U.S.)
- Grain
Millers, Inc. (U.S.)
- General
Mills, Inc. (U.S.)
- Blue
Lake Milling Pty Ltd (Australia)
- Avena
Foods Limited (Canada)
- Morning
Foods Ltd (U.K.)
- Richardson International (Canada)
Oats manufacturers across various regions are following the strategy of
product innovations to add new and unique flavors to their product to penetrate
the global market and to meet the growing demand for the product. Furthermore,
key players are investing more in R & D sector to improve their existing
products line and to enhance the quality as well as the shelf-life of the oats.
In the North America, Canada dominates oats market and exports the product to
various other countries, which include the U.S., Japan, Malaysia, the U.K. and
others.
Regional Analysis
The global oats market is segmented into North America, Europe, Asia
Pacific, and rest of the world (RoW). North America holds a major market share
followed by Europe. High demand for oats owing increasing health awareness and
healthy food consumption trends from the developed countries of these regions
is contributing to the positive growth of the oats market. The U.S., China,
Saudi Arabia, France, and India are the major importers of oats. Developed
trading channels and high demand for healthy food are also driving the growth
of the market in these countries.
Market Segmentation
Global Oats Market is segmented by form, application, distribution
channel and region
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